WE ARE THE PLAYFUL SIX
AND WE TAKE FUN SERIOUSLY.
We’ve been doing this since forever. Making viral content that made YouTube explode with likes and follows long ago. That’s when we start seeing that fun is a serious business that has the potential to take brands to a completely different level.
everybody says that in digital you need to be fast to get the attention of your audience.
we know that FUN IS THE NEW FAST.
Our moto:
We build FULL FUNNEL ideas.
We build full funnel ideas but for the real funnel, which looks a little bit like this image. Every piece of content, regardless of the level that represents, should deliver entertainment and a glimpse into the elements of the other levels of the funnel. The focus can go from awareness to consideration to conversion, but the 3 levels should coexist in each piece of content.
we make innovation look fun.
who are we?
We are a group of creatives, filmmakers, media specialists and strategists, migrants from the traditional advertising industry, that moved to tech companies and developed a deep understanding on how to develop fun digital native content aligned to our clients goals. We are driven by fun, results, and impact, above all.
How do we do it?
After working for years in digital platforms crafting creative solutions for our clients, we’ve learned all that there is to learn about digital native fun ideas (so far). We know how to conceptualize, adapt, create, and produce in all the different digital surfaces that are out there (AR, native video, messaging platforms), and we have fun in all of them. That’s what we do. Fast. We do it very fast. So in a matter of just a few days, you can have enough assets to run your campaigns and get results fast.